Lead the brand, communications, and digital marketing agenda, ensuring the organisation presents a consistent, credible, and well governed image across all external audiences.

The role provides senior leadership over Production, Content, and Digital & Marketing, driving excellence in creative output, campaign delivery, brand governance, and reputation management.

Client Details

Presitious spectator sports organisation.

Description

Brand, Marketing & Commercial Performance

• Own the end to end marketing strategy, ensuring alignment with commercial, brand, and reputational objectives.
• Lead performance-led marketing activity across paid and owned channels to maximise reach, efficiency, and measurable ROI.
• Manage and optimise an annual marketing budget, ensuring transparent reporting, cost control, and contribution to P&L objectives.
• Implement a data-driven approach to marketing effectiveness, including tracking of KPIs, attribution, campaign performance, and brand health metrics.
• Identify opportunities to improve marketing effectiveness, streamline spend, test new channels, and implement innovative approaches.
• Shape the digital roadmap in partnership with the Head of Digital & Marketing-ensuring continuous optimisation, channel innovation, and best-in-class execution

• Innovation, Growth & Opportunity Identification
• Continuously scan the market for new trends, technologies, and creative opportunities across media, digital, and content.
• Introduce new tools, techniques, partnerships, and channels that enhance the club's competitive edge and communications sophistication.
• Lead experimentation around new formats, content types, digital activations, and brand moments that strengthen external perception.
• Champion a culture of continuous improvement, encouraging teams to test, analyse, iterate and innovate.
• Identify strategic opportunities for expansion, brand enhancement, and new storytelling angles.

Content, Creative & Production Oversight

• Lead the Heads of Content and Production to deliver high-quality, consistent, and compliant creative output across all formats.
• Set creative direction aligned to strategic communications and PR priorities.
• Ensure rigorous quality control, brand consistency, and governance across creative workflows.
• Drive innovation in content creation, storytelling formats, and production techniques.

Profile

• Senior experience in PR, Communications, Brand & Marketing within spectator sport.
• Demonstrable experience driving ROI through marketing and digital activity, including budget ownership and commercial performance management.
• Strong track record in reputation management, crisis communications, and narrative shaping.
• Experience leading multi-disciplinary teams across content, digital, creative, and production.
• Able to collaborate across departments with diplomacy while keeping sight of this role's key objectives.
• Strategic thinker with the ability to implement best practice and scalable processes.
• Exceptional judgement, discretion, and resilience.

Job Offer

Unique opportunity to shape the future of this organisation.