Marketing and Content Specialist

Shifnal

£28,000 - £35,000 plus bonus

Our well-established client is looking to recruit an experienced Marketing and Content Specialist to join its small, friendly and busy team. Reporting to the Marketing Manager, this is an exciting opportunity for someone to play a key role in driving brand visibility, lead generation, and digital growth, with a strong focus on content-led marketing. This role combines hands-on content creation with broader marketing responsibilities, ensuring that high-quality, story-led content supports wider business objectives and positions the company as a leading authority in its sector.

Key Responsibilities

• Support the planning and delivery of integrated marketing campaigns.
• Create, manage, and optimise content across LinkedIn, YouTube, the website, and email marketing, ensuring it is tailored to each platform and audience.
• Translate technical product information into clear, engaging, buyer-facing content, including case studies, FAQs, and sector insights.
• Plan, produce, and repurpose high-quality content for use across multiple channels including web, email, brochures, and events.
• Capture and edit video content to a commercial standard (e.g. long-form video, short clips, stills, and campaign visuals).
• Write compelling copy, captions, and narratives.
• Monitor and report on content and campaign performance, using insights to improve engagement and effectiveness.
• Maintain organised libraries of marketing assets, ensuring consistency with brand guidelines and efficient content reuse.
• Collaborate with internal teams to align marketing activity with product launches, sector priorities, and commercial goals.

Essential Experience

• Experience in a marketing and/or content-focused role, ideally within B2B or technical sectors.
• Strong skills in content creation, videography, editing, photography, and visual asset production.
• Working knowledge of LinkedIn, YouTube, email marketing, and how content should be adapted by platform.
• Ability to take content and campaign ideas from concept through to publish-ready output with minimal supervision.
• Competence with Adobe Creative Cloud or equivalent design and editing tools.
• Understanding of how content supports broader marketing objectives including lead generation and brand positioning.
• A portfolio demonstrating strong visual judgement, editing pace, and storytelling ability.
• UK driving licence and willingness to travel to project sites and events.

Highly Desirable

• Experience in manufacturing, construction, healthcare, public sector, or specification-led marketing.
• Confidence working with technical products or within regulated/sensitive environments.
• Experience extracting multiple assets from a single shoot (e.g. hero video, shorts, stills, quote cards, website visuals).
• Understanding of SEO, analytics tools, and marketing performance tracking.
• Knowledge of how content supports search visibility, AI discovery, and lead generation rather than awareness alone.

To apply for this position, please contact Sarah Dyehouse at Anderson Scott Solutions.