Reed Business Support in Bath is looking for a Sales Merchandiser for a highly successful and growing brand with offices in the South West.

This is a permanent role

£28,000 - £32,000 + bonus & benefits:

4% pension contribution, 4 x’s death in service, access to the staff shop, 33 days holiday (inc bank holidays)

The purpose of this role is to conduct consumer sampling activity within Off-Trade accounts, building brand awareness and driving sales through engaging, high-quality customer interactions. The role will also support ad hoc consumer events and trade shows.

This position is ideal for an energetic, relationship-driven individual with a passion for a quality brand and a desire to help grow a brand nationwide.

Key Stakeholders

External:

• Retail store managers
• Consumers
• Trade show and event organisers

Internal:

• Commercial Team
• Operations
• Supply Chain
• Support Functions

Key Responsibilities

Sales & Relationship Building

• Build and maintain strong relationships with Off-Trade store managers
• Secure in-store sampling opportunities within retail locations
• Proactively book and manage regular sampling sessions within supermarkets

Product Promotion & Brand Activation

• Deliver engaging product sampling experiences to consumers
• Educate customers on the unique qualities and benefits of the cider range
• Organise and execute tasting events and promotional activities to increase brand awareness and trial
• Represent the brand professionally at all times, including at trade shows and consumer events

Territory Management

• Manage a nationwide schedule of store visits, sampling events, and activations
• Plan routes and diary efficiently to maximise coverage and productivity

Reporting

• Provide regular feedback and reports on:
  
  • Sampling activity and outcomes
  • Customer and retailer feedback
  • Market insights and opportunities
• Track and report against KPIs and productivity metrics

Experience

• Previous field sales, brand ambassador, or consumer-facing promotional experience
• Proven ability to quickly build relationships in B2B and/or B2C environments
• Experience working independently and managing a territory
• Background in FMCG, drinks, food, or hospitality is advantageous but not essential

Personal Attributes

• Warm, approachable, and naturally engaging
• Resilient and self-motivated
• Passionate about the brand and product
• Proactive and solutions-focused mindset
• Flexible attitude to working hours (including evenings and Saturdays)
• Strong personal presentation and pride in representing the brand

Requirements

• Full UK driving licence – essential
• Access to a personal vehicle (mileage reimbursed) – essential
• Right to work in the UK

To apply for this brand new role, please click ‘‘apply’’ and send your cv to