As Interim Marketing Manager, you will lead and execute the marketing strategy for the German market as part of the brand's European expansion. This role drives brand awareness and engagement through multi-channel marketing programmes across retail, digital, social and influencer.

Client Details

A fast growing beauty brand, with HQ in London

Description

• Develop and execute the marketing plan for Germany aligned to European and global brand strategy
• Own local market insights, competitor analysis, and consumer behaviour understanding
• Translate global campaigns into locally relevant strategies that reflect German retail behaviour
• Lead end-to-end execution of product launches, brand campaigns, and seasonal activity across ATL, BTL, and digital channels
• Coordinate timelines, assets, and delivery across brand, social, influencer, PR, and retail touchpoints
• Work closely with Social, Influencer, PR and eCommerce teams to ensure integrated execution.
• Coordinate with agencies and external partners
• Act as the local marketing lead and point of contact for Germany

Profile

• Proven experience in marketing roles within FMCG - ideally in a beauty or retail brand
• Experience managing / working in Germany
• Strong understanding of the German beauty, consumer, and retail landscape
• Experience delivering shopper marketing and in-store activation alongside brand campaigns
• Experience managing agencies and external partners
• German speaking is a plus

Job Offer

Competitive day rate

Immediate start - 3 month contract

Opportunity to join a fast growing beauty brand