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Direct Marketing Manager

The Guardian

Harris Hill is delighted to be working with a well-established national charity to recruit a Direct Marketing Manager.

This is a fantastic opportunity for a direct marketing specialist with strong direct mail experience to take ownership of high-impact fundraising campaigns. The role is responsible for delivering at least five income-generating direct mail campaigns and appeals each year, reaching audiences of c.50,000 supporters per campaign. You’ll independently project manage activity end-to-end—from briefing and creative development through to print, fulfilment and post-campaign analysis—working closely with internal teams and external suppliers. This is a role suited to a confident ‘senior professional’ who can use their experience to shape plans, make informed decisions and continuously improve campaign performance.

This is a rolling recruitment process, with a closing date of 22nd May, however the hiring manager is reviewing applications and interviewing as they come in—so early application is strongly encouraged.

£32,861 per annum | Hybrid working (3 days in the office, including Wednesdays) | Full-time, permanent

Key responsibilities

  • Lead and deliver integrated direct marketing campaigns, with full ownership of c.5+ direct mail appeals per year (c.50,000 audience per campaign)
  • Manage end-to-end campaign delivery including briefing, copy development, print, data selections, fulfilment and supplier management
  • Monitor, analyse and optimise campaign performance, using data and insight to improve response rates, income and ROI
  • Develop and enhance supporter journeys across acquisition, retention, upgrade and reactivation

 About you

  • Proven experience delivering direct mail-led campaigns end-to-end, with strong project ownership
  • Confident working with data/CRM systems to select audiences, analyse results and inform future campaigns
  • Strong organisational and stakeholder management skills, with experience managing budgets, timelines and suppliers
  • A clear focus on income generation, with the ability to create compelling, audience-led campaign messaging

Please note: this role is not suited to candidates with a purely digital marketing background—direct mail experience is essential.

Apply to Hannah at Harris Hill on  to learn more and get the full job pack.

As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics