CRM Manager - 12 month FTC
London, Hybrid

Salary up to £57,000

This CRM Manager role stands out as a chance to own and scale a core growth channel within a high-performing marketing function. You will take strategic ownership of customer lifecycle marketing, combining commercial thinking with hands-on delivery to drive retention, repeat revenue and long-term customer value. It is well suited to someone who enjoys translating strategy into action and making a measurable impact in a fast-paced, digital-first environment.

The Company
They are a growing, customer-centric organisation operating within a direct-to-consumer and subscription-led model. Data, insight and experimentation sit at the heart of their decision-making, with CRM positioned as a critical driver of growth. The business encourages close collaboration across marketing, data, product and creative teams. Continuous improvement, testing and learning are embedded into how they work.

The Role

• Own and deliver the CRM and lifecycle marketing strategy across email and other owned channels.
• Drive improvements in retention, repeat revenue and customer lifetime value through campaigns and automation.
• Lead and develop a CRM Executive, ensuring high-quality execution across segmentation and campaign planning.
• Design, build and optimise lifecycle automations including onboarding, replenishment, upsell and reactivation.
• Partner closely with brand, creative, product and data teams to deliver joined-up customer initiatives.
• Build and manage a structured experimentation roadmap using performance data, customer insight and predictive models.
• Translate CRM performance into clear insights and recommendations for senior stakeholders.
• Work with external technology partners to enhance CRM capability and operational standards.

Your Skills and Experience

• Strong commercial experience in CRM or lifecycle marketing within a high-growth environment.
• Hands-on expertise using email marketing platforms, with practical experience of Klaviyo in a DTC context.
• Proven ability to design and optimise automated customer journeys across the lifecycle.
• Advanced segmentation, analytical and performance measurement capability, including retention and LTV.
• Confidence using data, predictive models and AI-driven insight to inform experimentation.
• Experience collaborating with creative, brand, data and performance marketing teams.
• A coaching mindset with the ability to develop others and communicate clearly with senior stakeholders.
• Familiarity with ecommerce and analytics tools such as Shopify, subscription platforms and BI or product analytics tools.

How to Apply
If you are looking for a CRM Manager role where you can shape strategy, lead delivery and drive meaningful commercial impact, apply now.