Head of Commercial Training Sales

£50k plus OTE/uncapped - Agile working

Salford, Manchester, some remote and national travel expected

• 24 days holiday plus bank holidays *Christmas Closure *Healthcare Cash plan *Birthday off *Subsidised University gym membership and dining Professional Development opportunities *Pension Scheme *CPD

The Head of Commercial is responsible for driving revenue growth through strategic sales leadership, focusing on corporate accounts, bids and tenders, and large-value commercial opportunities. This role owns the sales strategy and execution beyond lead generation, converting opportunities into sustainable, long-term revenue through strong account management, relationship development and commercial negotiation.

Sales Strategy & Revenue Growth

• Develop and deliver the commercial sales strategy in line with the organisation’s growth plans.
• Take accountability for corporate sales performance, revenue targets and pipeline value.
• Identify, develop and secure large-scale and strategic commercial opportunities.

Corporate Accounts & Relationship Management

• Lead the account management strategy to grow and retain key corporate clients.
• Act as senior sponsor for priority accounts, ensuring high levels of client satisfaction and repeat business.
• Build and maintain strong relationships with senior client stakeholders and partners.

Bids, Tenders & Proposals

• Lead all bids, tenders and complex proposals, ensuring a high-quality, competitive and commercially robust approach.
• Oversee pricing strategies, commercial models and contract negotiations.
• Ensure bid activity aligns with capacity, margin and strategic priorities.

Pipeline & Performance Management

• Own the sales pipeline, forecasting accuracy and opportunity management standards.
• Work closely with the Head of Sales & Marketing to ensure smooth lead handover and conversion.
• Ensure consistent and accurate CRM usage across all sales activities.

Leadership & Capability

• Lead, motivate and develop the commercial sales team to deliver high performance.
• Foster a culture of consultative selling, accountability and commercial excellence.

Essential

• Significant experience in senior sales / commercial leadership roles.
• Proven success in corporate sales, bids and tenders, and large-value deals.
• Strong commercial and financial acumen, including pricing and margin management.
• Excellent negotiation, presentation and stakeholder management skills.
• Experience leading and developing sales teams in a target-driven environment.

Desirable

• Experience in professional services, education, training or public-sector related sales.
• Knowledge of complex procurement and tendering processes.

To apply for the role of Head of Commercial Training Sales please email your cv to

Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and employability sectors nationwide. We are committed to giving full free pre-interview advice and guidance right throughout the interview process.