Area Sales Manager – Construction & Building Services

Location: Field-based – South East (South London, Surrey, Sussex, Hampshire & South Coast). Head office Location: Cirencester
Type: Permanent, Full-time
Salary: £40,000 – £50,000 (negotiable) + car/car allowance + bonus

REED Sales are delighted to be working with a well-established, growing organisation within the construction and building services sector who are looking to appoint an Area Sales Manager to cover a key Southeast territory. This is an exciting opportunity to join a business experiencing strong year-on-year growth, with ambitious plans to continue expanding over the coming years.

This is a pivotal field-based role focused on driving new business, growing existing accounts, and building strong relationships across a competitive B2B trade environment.

Reporting into the Sales Manager, you will take ownership of your territory, developing a strong pipeline and delivering profitable, sustainable sales growth. 

What you will be doing:

• Taking full ownership of a defined South East territory, driving revenue and margin performance 
• Proactively winning new business through targeted prospecting, customer visits, and relationship building 
• Managing and developing existing accounts, increasing product penetration and spend
• Building strong partnerships with wholesalers, merchants, contractors, and trade customers 
• Conducting regular site visits (approx. 40%) to engage with contractors and identify opportunities 
• Creating and maintaining a strong pipeline of opportunities and delivering against sales targets and KPIs 
• Providing accurate forecasts, market feedback, and pipeline updates
• Working closely with internal teams, including key account support, to deliver excellent customer service 
• Developing strong product knowledge to provide practical, solution-based support to customers 

Experience required:

• Proven field sales, area sales, or business development experience
• Experience within construction, building services, electrical wholesale, or a related trade environment is highly desirable 
• Strong track record of winning new business and growing existing accounts 
• Commercially astute, with experience managing pricing, margin, and negotiations 
• Confident communicator with strong relationship-building skills
• Highly organised with strong territory planning and pipeline management ability
• Full UK driving licence and willingness to travel regularly across the region 

What’s on offer:

• Competitive salary with quarterly profit-share bonus (linked to company and individual performance) 
• Company car or car allowance (with a preference for electric vehicles) 
• 22 days holiday plus bank holidays and your birthday off, increasing with service
• Hybrid working structure (4 days field-based, 1 day admin from home) 
• Support from a dedicated internal key account function
• Opportunity to join a growing business with strong career progression potential 

To apply for this Area Sales Manager role, please apply online or contact Jo Aldred at REED for more information.