Paid Search Specialist

Location: Southend-on-Sea (On-site)
Salary: Up to £40,000 (depending on experience)

The Company

We're working with a leading digital marketing agency based in Southend-on-Sea, known for delivering high-performance campaigns across a diverse client portfolio. With a strong focus on results, innovation, and client service, they partner with brands across eCommerce, lead generation, and B2B sectors.

The Role

As a Paid Search Specialist, you'll take ownership of planning, executing, and optimising PPC campaigns across platforms including Google Ads and Microsoft Advertising.

You'll work closely with internal teams and clients to drive performance, maximise ROI, and deliver measurable growth.

Key Responsibilities

• Plan, build, and manage paid search campaigns across Google Ads and Microsoft Advertising
• Conduct keyword research, audience targeting, and competitor analysis
• Continuously optimise campaigns to improve performance (CPC, CPA, ROAS)
• Analyse campaign data and provide actionable insights
• Create and test ad copy and extensions
• Manage budgets effectively to ensure maximum return on investment
• Produce regular performance reports for clients
• Stay up to date with PPC trends, platform updates, and best practices

Requirements

• 1-3+ years' experience in paid search / PPC
• Strong working knowledge of Google Ads (Search, Shopping, Performance Max)
• Experience with Microsoft Advertising is a plus
• Confident with data analysis and performance optimisation
• Experience with tools such as Google Analytics, Google Tag Manager, or similar
• Strong attention to detail and analytical mindset
• Excellent communication skills

Desirable

• Agency experience
• Experience managing multiple client accounts
• Exposure to paid social or other digital channels

What's on Offer

• Salary up to £40,000 depending on experience
• Opportunity to work with a growing, forward-thinking agency
• Hands-on exposure to a variety of industries and campaign types
• Clear progression opportunities
• Collaborative, on-site team environment