Commercial Manager

£40,000 - £50,000 + Car

Scottish Central Belt

The Role

As a Commercial Manager, you will be responsible for growing an established customer base while identifying, securing and developing new business opportunities. You’ll play a key role in delivering both volume and value growth through strong customer relationships, effective planning and high-quality execution.

Key Responsibilities

• Develop and deliver account plans focused on:
• Volume and value growth
• Distribution expansion
• Pricing strategy
• Promotional activity
• Take full ownership of day-to-day account management, including regular customer engagement and recovery of underperforming accounts
• Identify and capitalise on new sales opportunities within existing and prospective customers
• Drive excellent in-store execution and promotional activity by collaborating closely with key stakeholders
• Evaluate promotional return on investment to ensure effective use of budgets
• Use local market insight, customer feedback, and competitor analysis to propose commercially viable opportunities
• Support wider sales functions through analysis of customer sales data and trends
• Produce detailed monthly reporting including:
• New business wins
• Lost or at-risk accounts
• Aged debt
• Profitability and growth performance
• Promotional effectiveness
• Participate in team meetings and present updates on performance, initiatives and competitor activity
• Manage aged debt proactively, including agreeing payment plans where necessary
• Handle customer queries and complaints professionally, ensuring timely resolution
• Maintain a strong and current knowledge of the company’s product portfolio

Qualifications & Experience

• Strong understanding of Food Service & Wholesale channels
• Minimum of 2 years’ experience in an FMCG sales environment
• Proven track record of achieving or exceeding sales targets
• Excellent sales, negotiation and presentation skills
• Self-motivated, results-driven and highly proactive
• Strong commercial awareness with analytical capability
• Highly organised with excellent attention to detail and adaptability