Motorcycle Sales Manager – DorsetOverview

An exciting opportunity has arisen for an experienced Motorcycle Sales Manager to lead a fast-paced, high-volume motorcycle retail operation based in Dorset.

This role is ideal for a driven automotive sales leader who thrives in a hands-on environment and is passionate about delivering exceptional customer experiences while driving strong commercial performance.

The business represents a range of leading motorcycle brands and operates a successful new and used motorcycle operation, retailing high volumes annually.

Key Responsibilities

• Lead and motivate a high-performing motorcycle sales team
• Manage a busy used bike operation with significant stock levels
• Drive new and used motorcycle sales performance
• Maximise revenue opportunities across finance, warranty, clothing, accessories, and add-on products
• Oversee enquiry management and CRM processes
• Maintain exceptional customer satisfaction standards
• Support marketing activity and dealership events
• Create a positive, engaged, and performance-driven team culture

Requirements

• Proven experience managing a successful automotive sales team is essential
• Strong leadership and organisational skills
• Commercially driven with a track record of delivering results
• Excellent communication and customer service abilities
• Ability to thrive within a fast-paced retail environment
• Passion for motorcycles advantageous but not essential

Working Hours

• 40 hours per week
• Saturday working required with a weekday off
• Occasional Sunday event attendance may be required
• Seasonal working hours apply

Salary & Benefits

• £35,000 Basic Salary
• £60,000 OTE
• Company benefits package
• Staff purchase scheme
• Health cash plan
• Employee wellbeing support
• Career progression opportunities