Reporting to the Head of Brand & Creative, this role is responsible for leading the organisation's social media presence to enhance brand visibility, engage target audiences, and support commercial growth.

Based in Northampton, the successful Social Media Manager will create compelling organic and paid content across multiple platforms, identify emerging trends, and use performance insights to shape and optimise content strategy.

Please note this role is 5x days a week in the office - with travel to various sites so will suit someone who can drive.

Social Media Manager Key Objectives;

• Increase visibility and awareness across the organisation's portfolio of brands
• Support sales and lead generation activity through social media engagement
• Improve online engagement and conversion performance
• Measure and evaluate campaign effectiveness against business objectives
• Strengthen long-term loyalty and engagement among customers and employees in and around Northampton and across the wider business network

Social Media Manager Responsibilities;

• Manage the planning, creation, and delivery of engaging, industry-relevant content across social media channels and digital platforms
• Produce content for both organic and paid social campaigns, including written, graphic, and video assets
• Maintain a consistent and authentic brand voice across all channels
• Engage with customers, partners, stakeholders, employees, and prospective talent
• Support lead generation initiatives by increasing awareness and audience engagement
• Enhance employer branding and position the organisation as an employer of choice
• Monitor content performance and apply analytics to improve future campaigns and strategy
• Identify and capitalise on relevant trends, formats, and audience engagement opportunities
• Develop a strong understanding of target audiences and industry conversations to inform content direction
• Conduct competitor and market analysis to identify opportunities and best practices
• Stay up to date with platform updates, algorithms, and emerging social media tools
• Communicate the organisation's culture, mission, achievements, and employee experience through authentic storytelling
• Collaborate with internal teams and stakeholders across the Northampton office and wider organisation

Ideal Social Media Manager Profile;

• Experience developing social media strategy within a commercially focused or lead generation environment
• Minimum of 3 years' dedicated experience managing and delivering social media content
• Strong working knowledge of social media scheduling and management platforms (e.g. Hootsuite, Sprout Social, Zoho Social)
• Proficiency using creative and AI-powered tools to produce graphics and video content
• Excellent short-form copywriting skills
• Ability to interpret analytics and make data-driven content decisions
• Strong awareness of digital trends, storytelling techniques, and niche audience engagement strategies

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