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Commercial Manager

Reed

Commercial Manager

£40,000 - £50,000 + Car

Scottish Central Belt

The Role

As an Account Manager, you will be responsible for growing an established customer base while identifying, securing and developing new business opportunities. You’ll play a key role in delivering both volume and value growth through strong customer relationships, effective planning and high-quality execution.

Key Responsibilities

  • Develop and deliver account plans focused on:

  • Volume and value growth

  • Distribution expansion

  • Pricing strategy

  • Promotional activity

  • Take full ownership of day-to-day account management, including regular customer engagement and recovery of underperforming accounts

  • Identify and capitalise on new sales opportunities within existing and prospective customers

  • Drive excellent in-store execution and promotional activity by collaborating closely with key stakeholders

  • Evaluate promotional return on investment to ensure effective use of budgets

  • Use local market insight, customer feedback, and competitor analysis to propose commercially viable opportunities

  • Support wider sales functions through analysis of customer sales data and trends

  • Produce detailed monthly reporting including:

  • New business wins

  • Lost or at-risk accounts

  • Aged debt

  • Profitability and growth performance

  • Promotional effectiveness

  • Participate in team meetings and present updates on performance, initiatives and competitor activity

  • Manage aged debt proactively, including agreeing payment plans where necessary

  • Handle customer queries and complaints professionally, ensuring timely resolution

  • Maintain a strong and current knowledge of the company’s product portfolio

Qualifications & Experience

  • Strong understanding of the UK grocery/FMCG landscape

  • Minimum of 2 years’ experience in an FMCG sales environment

  • Proven track record of achieving or exceeding sales targets

  • Excellent sales, negotiation and presentation skills

  • Self-motivated, results-driven and highly proactive

  • Strong commercial awareness with analytical capability

  • Highly organised with excellent attention to detail and adaptability