Associate Director, Asset Finance Sales

Reading

Full time

Posted Today

156382

End Date

Thursday 04 June 2026

Salary Range

£0 - £0

We support flexible working - click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

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Job Description

JOB TITLE: Associate Director, Asset Finance Sales

LOCATIONS: Reading, Southampton

SALARY: Competitive Package

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you'll be doing

The Asset Finance Team is at the forefront of delivering vital cashflow solutions to trading businesses across the UK. As one of the fastest growing products within both Lloyds Banking Group and the wider UK market, this is a truly exciting space to build and grow your career.

We have an opportunity to join our team in the South East region, as one of our Associate Directors, dealing with clients in the SME sector (£3m - £25m turnover bracket). This role requires a strong profile in the marketplace to identify and deliver high quality new business opportunities, as well as a collaborative working style with our Coverage teams to deliver a range of Asset Finance products for new and existing clients. You'll be an experienced originator who can develop, manage and drive business performance in order to successfully compete in the Asset Finance sector.

Your accountabilities will include:

• Developing and originating high quality Asset Finance business, in line with new business targets, through multiple sources (Direct, Brokers & Vendors)
• Demonstrating and utilising expert product knowledge to maximise delivery across all channels.
• Maintaining strong relationships with key business introducers, customers and prospects to ensure effective delivery
• Undertaking structured prospecting activities across agreed territories
• Accountable for the structuring of financial solutions and negotiation of all deals.
• Building and maintaining an effective external network to ensure maximisation of opportunity

Why join us

We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we're looking for

You're likely to have solid business to business experience within financial services and will ideally come from a Commercial Finance, Leasing, Asset Finance background with sound business development and sales experience.

• Experience in client face to face sales negotiations
• Solid understanding of Asset Finance and ideally 5 years' experience of selling asset finance products
• Outstanding relationship management or business development skills
• Excellent understanding of financials and cash flow
• Ability to write detailed credit reports, as well as analyse, draw insights and make financial services recommendations
• Excellent stakeholder management skills to ensure business opportunities are maximised

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready to make an impact? Apply today.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.