Role: eCommerce Marketing Executive

Company: Buy It Direct

Salary: Up to £32,000 DOE + Bonus

Location: Huddersfield, West Yorkshire

Position: Full-time - permanent - 4 days office-based / 1 day home working

At Buy It Direct, we don’t just sell products; we shape the online shopping experience. We’re looking for a commercially minded eCommerce Marketing Execuive to join our Lifestyle team and take full ownership of a product category. This is a hands-on role where you’ll optimise the customer journey, drive conversion, and maximise basket value while collaborating across multiple teams to grow your category.

About You

• Commercially driven, with experience in a product-focused eCommerce role, ideally within retail.
• Confident using GA4 and other analytical tools to interpret data and make commercial decisions.
• Strong product knowledge, able to use insight and experience to improve the customer journey and highlight product benefits.
• A self-starter with energy, ambition, and the ability to work at pace in a fast-moving environment.
• Collaborative and able to influence stakeholders across multiple teams.
• Numerate, analytical, and highly detail-oriented.

The Role

• Own and actively trade your category end-to-end, driving conversion, basket value, and profitable growth.
• Collaborate with Buying, CRM, Merchandising, Traffic, and Creative teams to deliver category plans.
• Manage marketing critical paths to ensure key deadlines are met.
• Identify opportunities for customer intent-based promotion, personalisation, product recommendations, attach items and other opportunities based on your experience and knowledge of the customer category.
• Use insight, experience, and product knowledge to improve the customer journey, reduce friction points, and enhance UX.
• Manage category hierarchies, attribution, and navigation to maximise discoverability and conversion.
• Support the Irish market through collaboration with PPC and SEO stakeholders.
• Work with Merchandising and Buying to create and deliver promotional plans.
• Track performance, identify category gaps, and proactively highlight new initiatives and functionality opportunities.

What You’ll Need

• A commercial mindset and the drive to take full ownership of your category.
• Confidence to build relationships and influence teams across the business.
• A collaborative, open approach, you love working with others to make things happen.
• The energy to thrive in a fast-paced, ever-changing eCommerce environment.
• A passion for products and creating brilliant online shopping experiences.
• Strong numerical and analytical skills, with a sharp eye for the details that matter.

If you’re ready to take ownership, shape the customer journey, and make a real commercial impact, we’d love to hear from you.

REF-227 958