Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Role operating model

• Reports to: Head of Digital Experience & Channels
• Direct reports: None (orchestrator / matrix lead)
• Primary delivery model: Works through and with:
  • Marketing Leadership Team (function heads)
  • Marketing SMEs (brand, content, channels, operations, insights)
  • Change delivery experts (PM, BA, change manager as applicable)
  • Technology & Architecture (platform owners, engineering, security)
  • Risk/Compliance/Legal and Data Governance
  • Agencies / partners where required

How this role creates impact without line management

• Sets the "rules of the road" (standards, governance, templates)
• Builds alignment on priorities and decision rights
• Mobilises multi-team delivery with structured cadence and reporting
• Removes blockers and resolves conflicts through influence and evidence

Key responsibilities

Responsible for the transformation roadmap (strategy ? delivery)

• Translate Marketing priorities into a prioritised, sequenced roadmap
• Maintain an outcome-led benefits framework (speed, quality, compliance, customer outcomes)
• Establish transformation governance: decision rights, steering cadence, delivery checkpoints, RAID

Modernise the marketing operating model and ways of working

• Design and embed a practical operating model that clarifies:
  • decision rights
  • ownership and RACI across Marketing, Tech, Risk
  • standard ceremonies and reporting
• Introduce consistent practices: intake/triage, prioritisation, sprint/release cadence, standards and playbooks

Process transformation (lean, measurable improvements)

• Diagnose the "stuck points" (approval loops, unclear ownership, tool misuse, manual steps)
• Redesign priority workflows (e.g., brief-to-live, asset lifecycle, campaign build, measurement)
• Implement SOPs, templates, checklists and governance that stick

Orchestrate MarTech adoption and value realisation

• Embed Safe AI for Marketing
  • Create approved AI use-case catalogue with guardrails and "human-in-the-loop" approvals
  • Implement a Safe AI framework, covering:
    • approved tools and access controls
    • data boundaries (especially PII / sensitive customer data)
    • prompt standards / pattern libraries
    • audit trail expectations and quality checks
  • Drive AI adoption: training, champions, measurement of time saved and quality uplift

• MarTech Adoption
  • Delivers the connected roadmap across all marketing technologies, including strategy that bridges current disconnected systems
  • Delivers the value realisation and benefits to shape both short-term and longer-play connected capabilities

Stakeholder leadership and orchestration

• Align Marketing leadership on priorities and sequencing; manage trade-offs
• Bridge Marketing ? Tech ? Risk/Compliance to maintain pace while reducing risk
• Create clear, executive-ready reporting: progress, value realised, risks, decisions required
• Identifies key capabilities & skills that will support execution and adoption of transformation roadmap
• Strong collaboration with change delivery on delivery of skills development and training roadmap

Core deliverables

• Marketing Transformation Roadmap (12-24 months) with prioritisation, dependencies, benefits model
• Target Marketing Operating Model (governance, RACI, ceremonies, standards)
• Process redesign pack for 2-4 priority workflows (maps, SOPs, templates, KPIs)
• MarTech adoption plan
• Safe AI for Marketing playbook (use-case catalogue, guardrails, prompt patterns, training plan)
• Monthly exec reporting pack: progress, decisions required, risk posture, value metrics

Skills & experience
Essential (10-15 years)

• 10-15 years in digital marketing / marketing operations / CX within financial services or regulated environments
• Proven delivery of multi-workstream transformation across people, process and technology
• Strong MarTech literacy and delivery understanding, including the Adobe ecosystem and DAM/workflow concepts, including Aprimo
• Ability to shape operating models, build governance, and drive adoption via influence
• Comfortable navigating compliance and risk constraints while improving speed and quality

Role level indicators

• Regularly represents the function in cross-business forums and governance
• Produces executive-ready decision papers and transformation reporting
• Trusted to resolve complex trade-offs across Marketing, Tech, and Risk
• Demonstrates leadership judgement, resilience, and ability to mobilise people without authority

What we offer:

At M&G, we're committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

As a savings and Investments firm we are proud to offer a valuable pension scheme of 18% , with 13% made up of Employer Contributions and 5% Employee Contributions . We also offer Share Save and our Share Incentive Plan , together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.
Enjoy 38 days annual leave including bank holidays, with the opportunity to purc