Reed is recruiting on behalf of a well-established, independent family-owned business that supplies into the catering sector.

Due to internal progression and long-term tenure within the team, they are now looking to appoint an Area Sales Manager to join their successful field sales division.

The Opportunity

These are well-established territories with a strong existing customer base. The role will focus on:

• 70% account management – developing sales from existing, dormant, lapsed, and lost accounts
• 30% new business development – identifying and winning new customers

You’ll work closely with internal buying and operations teams when onboarding new customers, and receive ongoing support from a depot-based telesales function who will regularly service accounts and place orders.

What’s on Offer

• Basic salary of £37,000 – £39,000
• Quarterly bonus scheme with realistic OTE of circa £10,000
  
  • Bonus earned through new business and growth across existing/lapsed accounts
• Company car, mobile phone, and laptop provided
• Established territory with immediate earning potential
• Long-term career stability within a growing, family-run business

The Role

• Bristol & Southwest: Covering BA, SN, SP, TA, BS, EX22, EX23, EX31–39 – Looking for someone to be based living in and around the Bristol area

Key Responsibilities

• Manage and develop relationships with existing customers across your territory
• Identify and convert new business opportunities
• Re-engage dormant and lapsed accounts to drive revenue growth
• Respond to inbound sales enquiries and leads
• Represent the business professionally in the field
• Maintain accurate records of customer visits and activity
• Monitor competitor activity and market trends
• Collaborate with internal teams to ensure excellent customer service delivery
• Contribute to sales campaigns and regional targets

About You

• Ideally 2+ years’ experience in food or catering sales, however strong field sales experience in a related sector will be considered
• Proven track record in achieving sales targets and KPIs
• Excellent relationship-building and negotiation skills
• Organised, self-motivated, and able to manage your own territory effectively
• Team player with strong communication skills
• Full UK driving licence

Why Join?

• One role is replacing a long-standing team member of 8 years, highlighting strong retention
• The second role has arisen due to internal promotion, demonstrating clear progression opportunities
• Supportive team environment with structured internal backing from telesales and operations