SENIOR DATA ANALYST - PLAYER ANALYTICS
£80,000-£95,000 + BONUS + BENEFITS
WATFORD JUNCTION / HYBRID

THE COMPANY

This is a brilliant opportunity to join a major consumer business going through a large-scale transformation. Analytics is at the heart of decision-making here, with a strong focus on using data to shape commercial performance, customer strategy and product direction. The role sits in a highly visible team with direct exposure to senior leadership and genuine influence across the business.

THE ROLE

As a Senior Data Analyst, you'll sit within a central player analytics function supporting a wide range of commercial and digital initiatives. This is not a routine reporting role - it's a highly ad hoc position suited to someone who enjoys ambiguity, pace and variety.

You can expect to be involved in the following:

• Leading deep-dive analysis to uncover customer behaviour, trends and commercial opportunities
• Building cohorts, segmentations and player lenses to improve targeting, engagement and retention
• Supporting optimisation across digital journeys and customer experiences
• Evaluating the impact of new propositions, product ideas and marketing initiatives
• Carrying out commercial modelling to assess upside, risk and wider portfolio impact
• Supporting test-and-learn activity through hypothesis development, measurement and insight generation
• Acting as a thought partner to senior stakeholders, challenging thinking and shaping decisions
• Working across transactional, behavioural and digital journey data to produce actionable insight

YOUR SKILLS AND EXPERIENCE

The successful candidate will have the following skills and experience:

• Strong experience in data analytics within a commercial environment
• Excellent SQL skills and experience working with large datasets
• Python and/or R experience for advanced analysis
• Experience in segmentation, clustering and cohort analysis
• Exposure to digital analytics and experimentation work
• Experience using BI or dashboarding tools such as Tableau, Looker or Power BI
• A commercially minded approach, with the confidence to challenge and influence stakeholders
• Strong communication skills and the ability to deal with ambiguity and shifting priorities
• Experience in a regulated industry would be beneficial

BENEFITS

The successful candidate will receive a salary of £80,000-£95,000, alongside a strong bonus and benefits package. This is a high-autonomy role with real business impact, excellent exposure to senior leadership and the chance to work on varied, commercially meaningful analytics problems in a fast-paced environment.

HOW TO APPLY

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.