Assistant Store Manager – Covent Garden, Fashion, Accessories

A bold, design-led fashion retailer is searching for a Assistant Store Manager who brings style, pace, and strong commercial instinct. This covent Garden boutique needs a leader who thrives in a trend-driven environment and knows how to convert footfall into loyal, returning customers.

Key Responsibilities

• Lead, motivate, and develop a high-performing team to deliver exceptional service and results.
• Drive commercial performance through effective KPI management.
• Maintain impeccable store standards, visual presentation, and operational excellence.
• Build a positive, inclusive, and collaborative team culture.
• Oversee recruitment, onboarding, training, and ongoing staff development.
• Manage stock levels, replenishment, and operations.
• Ensure compliance with company policies, procedures, and health & safety standards.
• Represent the brand values through leadership, communication, and customer engagement.

About You

• Previous experience as a Assistant Manager or Supervisor within fashion, accessories, or beauty retail.
• A proven history of driving sales and achieving KPIs.
• Strong leadership skills with the ability to coach, inspire, and empower a team.
• A customer-centric mindset with a natural ability to build rapport.
• Excellent organisational and problem-solving skills.
• Lead from the front and inspire and develop your team.
• Flexibility to work weekends, evenings, and peak trading periods.?

Competitive salary and benefits.