Your new company
We're partnering with a leading online classified ads platform operating across multiple European markets to recruit an analytical and creative Senior Brand Manager.This is a first-of-its-kind brand hire for the business and a rare opportunity to take full ownership of brand strategy, positioning, and execution at a pivotal moment of growth. You'll lead a re-brand and brand repositioning, shape the company's narrative, and build a consistent, compelling brand presence across markets. With millions of monthly users, this is a high-impact role for someone who thrives at the intersection of data, creativity, and commercial outcomes.
**Please note this role does not offer sponsorship**

Your new role
As Senior Brand Manager, you will lead the brand's identity, voice, and creative direction across all channels. You'll work closely with cross-functional teams to ensure consistent, compelling brand expression while driving campaigns, content, social media, influencer partnerships, and PR initiatives. This role sits at the heart of the marketing function and is ideal for someone who thrives in a fast-paced, collaborative environment.
Key responsibilities include:

• Define and evolve the brand's tone of voice, messaging and creative identity.
• Conduct audience and market research to inform positioning.
• Lead the creation of all brand assets including web, video, social, campaigns, and print.
• Develop clear creative briefs and oversee production quality across internal and external teams.
• Own the brand content calendar - announcements, PR stories, campaigns, case studies and video content.
• Partner with acquisition teams to create assets that support growth and SEO visibility.
• Define the social strategy and ensure a consistent flow of engaging content across all channels.
• Stay current on platform trends to inform social direction and competitor awareness.
• Identify and manage creator partnerships, ambassadors and external media relationships.
• Secure high-value press placements and run collaborative partner campaigns.
• Lead video production from concept through to distribution.
• Manage brand presence at events, sponsorships, and community activations.
• Track brand metrics including sentiment, reach, PR performance and campaign impact.
• Use insights to refine messaging and improve creative output.
• Recommend future team structure as the brand evolves.
• Champion efficient, future-focused ways of working, including the use of AI in creative processes.

What you'll need to succeed

• Significant experience in brand, content, or creative roles within a fast-paced digital business.
• A strong creative instinct and the ability to execute end-to-end content quickly and to a high standard.
• Demonstrated success in brand campaigns, influencer partnerships, PR and video.
• Experience managing agencies, creators or freelancers.
• A proactive, solutions-focused mindset with excellent communication skills.
• The ability to balance long-term brand building with rapid delivery.

What you'll get in return
This is a chance to shape the brand of a growing digital platform with international reach and a mission-driven culture. You'll join a collaborative team, work on meaningful creative projects, and have the freedom to influence brand direction from day one.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk