This role is responsible for maximising the sale of industrial and engineering assets by designing and executing targeted, data-driven marketing campaigns. Operating across Europe, the USA and Asia, it leverages email, paid search, social media and emerging AI-driven channels to drive qualified buyer traffic and deliver measurable results.

Client Details

My client is a growing Brighton-based business with ambitious plans, seeking a Digital Marketing Executive who is passionate about AI and staying at the forefront of emerging tools and technologies.

Description

As the Digital Marketing Executive you will have the following responsibilities:

• AI-driven audience segmentation (industry, geography, behaviour, asset type) for targeted outreach
• Plan, manage and optimise Google Ads (PPC) campaigns using automation tools
• Manage and grow social media presence across LinkedIn, Facebook, Instagram and emerging channels
• Lead SEO, GEO and AIO strategy, using AI tools to drive organic performance and conversions
• Leverage AI tools (e.g. ChatGPT, Copilot, Jasper) for content, targeting and performance analysis
• Produce data-driven marketing reports and visual storyboards using AI-powered analytics tools
• Identify and test new digital channels and data sources to expand audience reach
• Collaborate with international teams to ensure consistent, coordinated marketing activity
• Conduct competitor analysis and track market trends
• Use SIC/NAICS codes for prospect research and data segmentation.

Profile

A successful Digital Marketing Executive should have:

• 2-3+years' minimum experience in digital sales & marketing
• Proven ability to grow and manage direct marketing databases (organic + acquisition)
• Strong email marketing experience at scale (e.g. Mailchimp, HubSpot, Klaviyo)
• Hands-on use of AI tools in marketing with clear, demonstrable use cases
• Google Ads/PPC expertise (planning, execution, optimisation)
• Social media marketing across LinkedIn, Facebook, and Instagram
• CRM management and segmentation of large contact databases
• Solid SEO experience (keyword research, on-page, link-building) with GDPR, data governance, and ethical AI awareness
• Working knowledge of HTML/CSS beneficial but not essential
• Passion for AI and emerging technologies, with a proactive approach to staying current on new tools, trends, and best practices.

Job Offer

• A competitive salary
• 25 days holiday, pension, private healthcare after 1 years' service and company events.
• Brighton based, you will be in the office for the first month - following that hybrid working will be offered - 2 days from home