Head of Digital | Northwest | (Salary £80-105k + Bonus)

Zachary Daniels are very proud to be exclusively retained on an incredible assignment. We are working with a very well known, successful and popular retail brand as they look for a brand-new Head of Digital to lead their in-house team.

This role will be based on-site in Warrington so you must be commutable to that location five days a week. There loads of parking and easily commutable with great transport links.

The company are super ambitious and modern. They have slick new offices and a gym on site!

What are we looking for?

They're looking for a Senior Digital Leader to connect eCommerce, CRM, and performance marketing into one growth-focused strategy that improves acquisition, conversion, retention, and customer value. The ideal candidate has strong DTC fashion/lifestyle experience, deep Shopify and paid media expertise, and a commercial, data-driven approach to scaling premium brands.

A real strong all-rounder when it comes to Digital, CRM and Ecommerce. The more skills you can bring to the brand the better; whilst maintaining the premium brand positioning.

Key Responsibilities:

CRM
* Own CRM strategy across all markets.
* Build personalised journeys and automated campaigns to drive engagement, retention, and LTV.
* Analyse performance and optimise against key KPIs (retention, repeat purchase, LTV, engagement).

eCommerce
* Own the end-to-end customer journey across web and app.
* Drive trading performance (conversion, AOV, revenue, LTV).
* Identify and deliver improvements across UX, CRO, merchandising, and app experience.
* Optimise checkout, payments, and trust signals.
* Define and deliver the eCommerce roadmap with internal teams and partners.
* Ensure all digital touchpoints align with brand standards.

Performance Marketing
* Lead paid media strategy to drive efficient growth and ROAS.
* Align acquisition with trading priorities and lifecycle strategy.
* Identify growth opportunities using data and insights.
* Establish clear reporting, KPIs, and governance across teams and agencies.

Experience:

• Senior leadership experience in high-growth DTC, fashion, or lifestyle brands.
  * Strong expertise across eCommerce, CRO, trading, and paid media.
  * Proven experience scaling Shopify ecosystems and international markets.
  * Deep knowledge of Meta, Google, YouTube, analytics, and automation tools.
  * Strong commercial, analytical, and stakeholder management skills.

If you have what it takes and your keen to land your next big role, please make sure to apply today!

BBBH36230