Senior Marketing Analyst
London | Up to £85,000 plus equity

This is a high-impact analytics role sitting at the heart of growth and marketing decision-making within a fast-paced, product-led environment. You will work on complex attribution and customer journey challenges, with real influence over how marketing investment is measured and optimised, particularly across a key international growth market.

The Company
They are a highly data-driven digital business operating in consumer financial products. The organisation is well established, commercially successful, and known for its strong analytics culture. Teams are lean, collaborative, and focused on using data to drive measurable outcomes. The business is continuing to scale internationally, with analytics playing a central role in that growth.

The Role

• Partner closely with growth and marketing teams to support performance analysis and strategic decision-making.
• Analyse marketing spend across digital channels to assess effectiveness and return on investment.
• Track and evaluate customer acquisition sources to understand channel contribution and efficiency.
• Develop and improve attribution approaches, including multi-touch attribution, while accounting for privacy and tracking limitations.
• Optimise marketing and application funnels by identifying drop-offs and conversion opportunities.
• Analyse end-to-end customer journeys across multiple financial products and recommend alternative pathways where appropriate.
• Build models to answer complex commercial questions, such as the incremental impact of new channels or campaigns.
• Apply statistical and experimental techniques to support testing, measurement, and business decisions.

Your Skills & Experience

• Strong commercial marketing analytics experience within a consumer-facing digital environment.
• Advanced capability in SQL and Python, with Python used for modelling and analysis.
• Hands-on experience with attribution modelling and evaluating marketing effectiveness.
• Experience analysing complex customer journeys and funnel performance.
• Comfortable working with experimentation, uplift measurement, and statistical techniques.
• Confident communicator, able to translate analysis into clear, actionable insight for senior stakeholders.

What They Offer

• Salary up to £85,000.
• Equity as part of the overall package.
• A role with genuine ownership and exposure to senior growth and marketing leadership.
• A high-performing, data-led environment with strong standards and clear impact.
• Hybrid working, with Tuesday, Wednesday, and Thursday based in a London office.

How to Apply
If you are interested in this opportunity, please apply to learn more about the role and the wider analytics team.