Lifecycle Marketing Executive

Gloucestershire (Hybrid – 2–3 days office)

£32,000 – £35,000 + bonus + benefits

Why Apply?

• Ownership of a key revenue-driving channel

• Opportunity to shape lifecycle strategy, not just execute

• Hybrid working with a collaborative, supportive team

• Strong brand presence and multi-channel exposure

• Clear progression into CRM Manager / Lifecycle Lead

The Opportunity

A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity.

This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands.

You’ll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing.

The Role

You’ll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis.

Key responsibilities include:

• Plan and deliver multi-channel lifecycle campaigns (primarily email)

• Build, manage and optimise automated customer journeys

• Drive segmentation and personalisation using customer data

• Own campaign execution (briefing, testing, scheduling, deployment)

• Analyse performance and deliver actionable insights

• Lead A/B testing to improve engagement and ROI

• Collaborate with digital, trading and brand teams

• Ensure best practice across GDPR, deliverability and data compliance

• Support continuous improvement of CRM platforms and processes

What We’re Looking For

• 2–4+ years’ experience in email / CRM / lifecycle marketing

• Strong understanding of customer journeys, automation & segmentation

• Experience with platforms such as Adobe Campaign, Salesforce, HubSpot, Klaviyo or similar

• Data-driven mindset with strong analytical capability

• Experience delivering campaigns end-to-end

• Highly organised with strong attention to detail

• Comfortable working cross-functionally with multiple stakeholders

If you're looking to step into a role where you can genuinely influence customer engagement and commercial performance, this is a great opportunity to do so.