JOB PURPOSE

We are looking for an enthusiastic and driven Assistant Digital Marketing Manager to join our

marketing team. The purpose of this role is to support digital marketing initiatives, which help

the business achieve its commercial goals, while building awareness and love of the GAIL’s

brand online. This role will work closely with the wider team and supporting agencies to assist

with building contact strategies for multiple customer segments

ABOUT THE ROLE

• Coordinate end-to-end planning and execution of digital brand content across all channels, ensuring alignment with commercial and seasonal priorities.
• Collaborate with marketing, creative, tech, and cross-functional teams to deliver assets that meet brand standards and performance goals.
• Support the Senior Digital Marketing Manager in implementing and optimising performance marketing, paid media, and affiliate activity.
• Act as a liaison between the digital team and wider business stakeholders to support company-wide initiatives.
• Lead end-to-end email marketing campaigns that drive engagement, conversion, and customer retention.
• Partner with creative and technical teams to deliver personalised, high-performing CRM communications aligned with business objectives.
• Own the CRM strategic calendar, overseeing all email and push communications.
• Deliver audience segmentation strategies to ensure targeted, relevant messaging across channels.
• Analyse customer data to identify behavioural insights, patterns, and opportunities for improved targeting and personalisation.
• Build and support lookalike audiences to enhance digital targeting accuracy.
• Develop automated lifecycle and loyalty campaigns to increase retention, frequency, and customer lifetime value.
• Support website optimisation and content updates to improve UX, searchability, and online performance.
• Contribute to website development projects focused on UI/UX improvements and commercial growth opportunities.
• Implement and manage SEO initiatives, including audits and cross-functional SEM coordination to drive qualified traffic.
• Manage Google My Business optimisation in collaboration with neighbourhood teams to improve local search visibility.
• Lead online reputation management, working with the CX team to improve brand sentiment and amplify positive customer content.
• Support digital marketing activity for new bakery openings, driving online awareness and loyalty sign-ups.
• Own digital performance reporting across web, email, CRM, and performance marketing.
• Analyse social and digital sentiment to inform customer targeting, retention strategies, and business decisions.
• Track KPIs and support weekly and monthly performance reporting for senior leadership.

ARE YOU THE MISSING INGREDIENT

• 3 + years’ experience in digital marketing
• Hands on experience supporting search (SEO, PPC), aggregator and social advertising campaigns
• Experience managing agencies to drive results
• Be data driven, have a test and learn mentality and experience of A/B testing to drive incremental results
• Skills in digital marketing ranging from monitoring analytics, interpreting data,
• implementing effective CRM campaigns to target core consumers effectively

BENEFITS BAKED IN

• Free food and drink when working
• 50% off food and drink when not working
• 33 days holiday (inclusive of bank holidays)
• Discounts and Savings from high-street retailers and restaurants
• 24 hour GP service
• Cycle to work scheme
• Maternity leave (enhanced)
• Electric car scheme
• Buy & Sell holiday
• Development programmes for you to RISE with GAIL’s