We're partnering with a client championing one of the fastest growing sports in the country - Padel! With ten clubs already open and a significant expansion planned, this is a brand scaling quickly and ambitiously.Their goal is clear: to build the UK's best padel clubs - not just in facilities, but in community, culture and overall experience.As they grow, brand becomes critical. This hire will lead that charge.

Title: Brand Manager
Location: South-West London
Salary: £50,000
Bonus: Up to 15-20%
Reporting to: CEO / COO

We're partnering with a client championing one of the fastest-growing sports in the country - Padel! With clubs already open and significant expansion planned, this is a brand scaling quickly and ambitiously.

Their goal is clear: to build the UK's best padel clubs - not just in facilities, but in community, culture and overall experience.

As they grow, their brand becomes critical. This hire will lead that charge.

Responsibilities:

Brand Leadership:

• Own and evolve brand positioning, tone of voice and storytelling
• Act as brand guardian across all channels and touchpoints. Overtime, evolve & execute brand strategy as the business continues to grow
• Bring the refreshed brand identity to life across digital, social and clubs
• Balance consistency with creative evolution as the business scales

Social & Short-Form Content (Core Focus):

• Lead social strategy across Instagram, TikTok, YouTube Shorts and LinkedIn
• Oversee and help drive short-form content creation with the aid of agencies
• Build repeatable, scalable content formats around players, coaches and community
• Manage content calendars, reactive moments and trend-led content
• Collaborate on organic and paid social within growth campaigns

Digital Brand Experience

• Own brand presentation across website and booking platform
• Work with designers/developers to ensure best-in-class execution
• Contribute creatively to digital campaign storytelling

PR & Visibility

• Identify national PR and cultural moments
• Ensure consistent presence in the UK padel conversation
• Manage or collaborate with PR agencies where required

Measurement & Optimisation

• Track brand health, engagement and performance
• Use insights to refine channels, content and storytelling

Criteria:

Must have:

• 5+ years' experience in brand, social or content-led marketing
• Proven track record growing a consumer brand in a competitive market
• Deep understanding of social platforms and short-form content
• Strong creative instincts with hands-on execution capability
• Excellent storytelling and communication skills

Nice to have:

• Experience in sport, leisure, fitness, hospitality or lifestyle
• Background in a fast-growing or multi-site business
• Genuine passion for sport

This is a genuine opportunity to shape the brand of a high-growth sports business at a pivotal stage.

If you're a strong Brand Manager ready to step up or an established Marketing Manager wanting real ownership - apply now.

Please note, if successfully shortlisted, Jordan from Robert Walters will be in touch to further assess suitability and discuss the process thereafter.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates